ACTIVE (Headquarters: Nisshin City, Aichi Prefecture), a comprehensive motorcycle parts manufacturer that handles a variety of domestic and overseas brands, has been studying and shining more and more after more than 30 years since its establishment in 1989. Our own brand parts are used not only for street use but also for domestic and overseas race teams, including MotoGP, the pinnacle of motorcycle racing. Furthermore, due to the relationship of trust with overseas manufacturers, we import and sell high-quality products from all over the world as authorized distributors. Since its founding, Active has led the company for three generations of leaders. Like the company name, it contributes to market revitalization with an active and positive attitude. Above all, the creation of things with abundant ideas attracts many motorcycle fans and continues to give "impression".

Toshiyuki Ueda (President's term of office 1989-2011), the founder and first president (current chairman), built and established an after-sales business in the motorcycle industry at the time of its prosperity with a courageous frontier spirit. From Aichi, where it was founded, to the world, and from the world to Japan, several brands were widely disseminated, leading to business development.

The second former president was Tetsuya Nishiyama (President's term 2011-2019), the current president of Active Vietnam Factory, an affiliate of the company. In the motorcycle industry, which is transitioning from a booming period to a mature period, based on the breakthrough route from the predecessor, we will launch various brands and create products with solid technological capabilities, and focus on motor sports (race support etc.) and events sponsored by our company. Deeply cultivate the fun and fun of motorcycles by doing things such as doing so. We further expanded active fans nationwide and contributed to corporate development.

The current president, Kazuyoshi Ueda (41 years old), who took office in October 2019, has been a young active leader, steered with a new corporate vision and management philosophy, and has been a manufacturing company for 100 years. We are currently struggling to continue development and revitalize the market.

One of Mr. Kazuyoshi Ueda's major efforts since he became the third active president is corporate reform. Even a company that is eager to expand its business does not realize the negative factors that can hinder the development of the company, such as the routinization of passive operations in general due to the years since its establishment. It is not uncommon for them to appear. Active, which has been in business for more than 30 years, was no exception. I started from a plan.

The company motto and corporate guidelines that employees sympathize with each other in the company and in the drawing room are sources of morale.

While partially revising the previously stated company motto, it has been fully inherited and announced again within the company. He strongly clarified the active corporate stance from the present to the next generation.

Following the subject, the following five items were also reexamined and listed.

① Contribute to society through responsible manufacturing from a broad perspective
② Thinking and actions that put customer satisfaction first
③ Creating a workplace where employees and their families can work with dreams, goals, and pride
④ Continuation of production of things and things that are inherited across generations
⑤ Stay active forever
　

In response to this, he also expressed his enthusiasm to "make the most of the power of active staff, continue and develop for 100 years, and become a company needed from all over the world."

In addition to the company motto, President Ueda has included a new message in the corporate guidelines, which can be said to be an active oath that shakes the hearts of employees and executives.

“We can do anything. What matters is whether we are excited.
Instead of trying hard, you will be "crazy".
The road that someone made does not walk. It’s more fun to make a way for us.

"Waku Waku" in the message is an onomatopoeia (onomatopoeia) that is well known to the general public, but it expresses excitement, excitement, and restlessness in the hope that something happy or fun will happen. The meaning of the word is that the negative image and the passive impression do not make you feel the dust.

The magical word "excitement" that Mr. Kazuyoshi has been saying since he took office as president has gradually spread among executives, employees and staff. Providing attractive products and better services that are created through various manifestations driven by "excitement" is a major feature of the company and is a strong point.

This is not the only new wind that President Ueda has infused. In addition to awareness of corporate values ​​and re-recognition of manufacturing by clarifying management guidelines, it also covers personnel affairs of management, employees and staff, establishment of organizational structure by each section, and business refinement.

The internal organizational structure has been restructured by consisting of elite departments from development to sales promotion, product management, planning and public relations, and general affairs. In particular, the business system and in-house presence in each department have been further clarified. Of these, the Development Department, which plays a central role in the company's manufacturing department, promoted more specialized department reforms, such as newly allocating Development Sections 1 to 3 in consideration of the division of the main brands.
　

Section 1 is the company's original brand active (various products such as accessories and body parts). Section 2 is Gail Speed, a brand of wheels and brake parts made by the same company. Section 3 was the suspension of Hyperpro of the Netherlands. In other departments, the work environment has been improved and improved, and under an open organizational structure that eliminates sectionalism, the entire company is working as one to "realize manufacturing that puts the customer first."　
　

In such positive organizational restructuring, President Ueda commented on the execution of various operations in the uncertain future of Corona. In order to be able to make a quick decision, it is necessary to have the job authority of the top management in the field regardless of the department. " He also emphasized that delegation of authority from his boss is extremely important, and by practicing it for executives himself, a build-up organizational structure can be built, and frank opinions can be exchanged throughout the company. It also leads to the creation of a corporate culture.

Currently, Active handles about 30 brands, but among them, President Ueda has been energetically working since he was an employee, and one of the company's main brands in Japan is Suspension Hyper Pro. Mr. Ueda himself has experience working at Hyperpro (Netherlands) and has built bonds with deep friends.
　

In 2014, a suspension division for the brand was newly established in-house. Currently, in the development section 3 of the development department, under the alliance with Hyperpro, the company manages many parts for modification, and the dedicated staff decides the unique damping width and rate, then repeats the test to optimize the ride of the user. Pursuing comfort.

In addition to setting specifications for each model as "Japan specs," we are also developing front forks and rear shock units that can handle full situations.

In recent years, we have established a service dealer system that handles hyper-pro brands, explains product merits and characteristics to users, and can provide highly satisfying services, and has expanded nationwide. Currently, 24 special contract dealers have joined, and 9 of them are special shops, and are trying to handle installation consultations for vehicles without settings and modification of user requests. Many affiliated service dealers have found a variety of business opportunities, from ordering to proposal-type setting and sales, through strong ties with users, which has greatly contributed to the expansion of their own store business.

[ACTIVE] Founded in 1989. We develop a wide range of original products from suspension to handle related parts, body parts, electrical components, etc.
[AC Performance Line] Active's original brake hose brand
[GALESPEED] Active's original wheel & brake parts brand
[GLIDE] Original custom parts for Harley brand. Lineup of forged aluminum wheels for Sportster and DYNA
[Nexray] Released dry carbon products manufactured by advanced special technology [Absolute] A pioneer manufacturer of HID headlight systems for motorcycles.
[Hyperpro] Suspension brand from the Netherlands with high reliability and achievements in endurance races and international rallies. Products developed with an original concept are gaining support from riders around the world

[Bell] A global helmet brand boasting a history of more than 50 years
[DNA] Greek air filter manufacturer. Developed an oil-type cotton filter with high airflow while maintaining the dust collection effect

[Zerogravity] A screen brand born on the west coast of the United States. Manufactures high-quality products with clear visibility without distortion and high rectification effect

[Earls] American oil line brand with 30 years of history and trust

[Goodridge] Brake line brand from England founded in 1969

[Akrapovic]A global muffler brand recognized by domestic and foreign works. High-performance products are produced by performing bench tests many times on the production of one muffler

[Moto-master] A brake parts manufacturer from the Netherlands. Realize an effective braking system with a uniquely shaped disc and in-house developed caliper

[Mikuni] Professional maker of carburetors

[QSTARZ] Release lap timer equipped with GPS function

[SW-Motech] A touring gear manufacturer headquartered in Germany. The product features tough specifications and sophisticated design.

Regarding the future, President Ueda said, "If active manufacturers of products and Shabondama, which stands at the forefront of sales and service of parts and supplies of affiliated companies, can work together to create a flexible system and response that takes advantage of each, the two companies will work together. It is possible to develop the business from a broader perspective, such as innovative brand development and the placement and role advantages of business divisions. " ‥